How it works
Describe
Tell us your idea in plain language. No company profile required.
Answer
Answer 3 critical questions in each of your five foundations.
Evaluate
Get an overall score and five foundation scores, each out of 100.
Act
Leave with prioritized moves and a personalized 30-day path.
The five foundations
The essential business questions, evaluated separately — not collapsed into one generic score.
Problem & Target Customer
Whether you understand the problem, who experiences it and why it matters.
Differentiation & Playground
Whether the idea is clear and compelling, how it differs, and where you can win first.
Business Model & Economics
How the business makes money, the pricing logic and the core economic assumptions.
Go-to-Market
How you reach, engage and learn from the right people, and which channels fit.
Execution & Readiness
Whether the next actions, time, budget and resources are realistic.
AI throughout
Every recommendation includes a practical AI accelerator, plus a human-verification guardrail. AI is an advisory layer — not a sixth category.
- ✓Your overall Business Success Score, out of 100
- ✓An individual score and status across five foundations
- ✓Your current business stage, and what it means
- ✓The strongest part of your business to build on
- ✓Your #1 business exposure, and why
- ✓A full diagnosis of your strengths, gaps and risks
- ✓Clear explanations of what is driving each score
- ✓Your most important priorities, ranked by impact
- ✓Specific recommendations, each with an AI accelerator
- ✓A personalized 30-day plan showing what to do next
Good to know
How long does it take?
About eight minutes. Three critical questions in each of your five foundations, plus a brief reflection.
Do I need customers or revenue?
No. It is built for early and pre-revenue founders exploring an idea.
What does the score mean?
A snapshot of clarity and evidence today - not a verdict. It shows where focused work creates the most progress.
How is AI used?
Every recommendation includes a practical AI accelerator plus a human-verification step. AI supports judgment; it never replaces customer evidence.
What do I get to keep?
A full report you can copy, email and download or print.
A score is a snapshot, not a verdict.
No one should learn by putting their hand on the stove.
Start My Free Assessment →